MUMBAI: Viacom18 has decided to unveil Rishtey in UK, a new mass entertainment Hindi entertainment channel that will be complementing its present flagship channel Colors. IndiaCast will launch Rishtey in UK by displaying content from a range of genres consisting format shows, fiction, music and news. Sky Digital will offer this free-to-air (FTA) channel. The test signals are on and the unveiling is likely to be held next month.
Rishtey will air re-run shows of Colors and also have original content. Viacom18 group CEO Sudhanshu Vats said, “While we have a horizontal presence across television entertainment, with the launch of Rishtey, we now begin the phase of strengthening our presence in each vertical as well.” Viacom18 runs a bouquet of channels consisting MTV, Nickelodeon, Vh1, Colors, Sonic and Comedy Central. It is also involved in the film business via Viacom18 Motion Pictures.
Colors CEO Raj Nayak feel, “With ‘Rishtey’, we intend to create a new category within the general entertainment space, and given the rich mine of content within the Viacom18 Group, we’re confident of ‘Rishtey’ resonating well with both – viewers as well as advertis