CHENNAI: The city-based TVS Motor Company has roped in Bollywood actress Anushka Sharma as the brand ambassador for its TVS Scooty range.
The company aims to strenghten its brand commitment towards the youth with appointment of the actress.
HS Goindi, president marketing, TVS Motor Company said, “Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls in India. She is seen by young women as one who is living her goals of being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand.”
Other peers like Hero MotoCorp has Priyanka Chopra as their brand ambassador and Kareena Kapoor endorses for Mahindra Two Wheelers.
Anushka said, “It's almost like 'homecoming' for me. As a young woman I know how important independence and mobility is to me. TVS Scooty has always understood young women of India and it feels great that I now have an opportunity to be a part of the rich legacy of a brand such as TVS Scooty.”