Textiles company Arvind Ltd
has announced that it has tied up with international water surf apparel maker Billabong through its subsidiary Arvind Lifestyle Brands.
As a part of this tie up, Arvind will market Billabong's products through stand-alone stores as well as in department stores and leading multibrand stores. This is an exclusive agreement and Arvind the announcement was made by Arvind Mills as part of a filing to the BSE.
Arvind Brands and Retail managing director and CEO J Suresh said, "Billabong is strongly focused on youth and is ideal for the Indian market which has the largest youth demographic in the world." Billabong Asia general manager Phil Nicole also added that they went ahead with the deal with Arvind because they found them as a great partner to further Asian operations.