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Technology advancement proving beneficial for Indian printing industry
Posted By : Songbedna Bauri
SME News, Tuesday, Oct 16, 2012 11:42:49 AM IST
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NEW DELHI: Over the years, the Indian printing industry has transformed and emerged as the best example for India Inc that is not just evolving but also maintaining its pace with the development of new technologies.
It is believed that the revolution in the printing industry came as people slowly started to move away from hard-copy publications and started displaying inclination towards digital media due to its inherent convenience.
Many feel that despite the growth of TV and Internet, the growth of the Indian printing industry has not been hit. In fact, the need for skilled professionals in the industry has touched an all time high. The small and medium enterprises (SMEs) involved in this sector are of the opinion that robust growth witnessed by the industry has been due to the significant advancement in technology with the jump in use of latest machinery.
In an exclusive interview to SME News, Jitesh, production manager of Anika Cards 'n' Crafts Pvt Ltd, said, “The Indian printing industry has evolved and seen robust growth primarily due to 'technological advancement'. It has benefited not just the big players but also the small players to enhance productivity at low expenditure.”
It has been found that more and more printer firms are adopting newer and modern technologies to boost their presence.
Thanks to consumers' demand for more customised solutions, the pressure for greater efficiency and less waste is leading to improvement in the sustainability factor. The SMEs feel operating a sustainable printing business needs holistic approach apart from disjointed efforts. Improved production efficiency and flexibility has thereby helped in the growth of the industry.
Lalit Mohan Singh, manager of Astha Packaging Pvt Ltd, said, “The consumers' demand for efficient product has improved standards and also enhanced competition in the sector. Now, we aim to offer world class products at low rates so that consumers have wide variety of choices.”
The printing industry is promoting the culture of cluster approach in India in a major way. The different clusters of Indian printing Industry are present in North India such as Amritsar, Delhi, Faridabad, Western India like Ahmedabad, Bombay, and also in Southern India like Bangalore, Coimbatore, etc.
