Season 2 of 'Vodafone Drive into the Big League' offers brand positioning opportunity for SMEs

MUMBAI: Telecommunications service providers Vodafone India is providing a enviable opportunity to small and medium enterprises (SME's) for brand positioning in the season 2 of Vodafone Drive into the Big League, the motor racing event.

The SMEs will be opportunitised to get their logo placed on the Vodafone McLaren Mercedes cars that will race at the second Indian Grand Prix to be held in Delhi from October 26-28, 2012.

In the first season, Vodafone received an overwhelming response with close to 80,000 entries which resulted in ABC Consultants taking center stage with the race drivers and having its logo on the Vodafone McLaren Mercedes cars during the racing weekend.

The SMEs with a turnover between Rs 10 crore and Rs 250 crore and an employee base of below 1,000 are eligible to participate. The shortlisted finalists were called to present their cases to an esteemed panel of experts where they will debate on a television reality series for the coveted top spot.

Naveen Chopra, director –Vodafone Business Services, Vodafone India, said, “Vodafone Drive into the Big League gave an opportunity to small and medium enterprises to have their logo displayed on the Vodafone McLaren Mercedes race cars and supported them towards an easier path to growth. We are happy with the success of this initiative as it helped us making significant in-roads into the small and medium business community. Encouraged with the overwhelming response received last year, we are taking this initiative forward in an attempt to give more enterprises an opportunity to showcase how they have used technology to enhance growth.”