RIM to launch nearly 15 BlackBerry premium stores by year-end

NEW DELHI: Canadian smartphone manufacturer Research In Motion (RIM) is looking to expand its Indian operations with the plans to launch around 15 BlackBerry premium stores across the country by the end of this year.

Recently, the company has announced the launch of a store in Gurgaon and had opened one in national capital last month.

Sunil Dutt, managing director, RIM India, said, “We will be launching almost 10 to 15 BlackBerry premium stores by the end of the year covering all the top metros including Mumbai, Chennai, Kolkata, Hyderabad, Ahmedabad and Bangalore. These stores will offer holistic consumer experience on BlackBerry consumer and enterprise services.”

The stores would have special zones featuring consumer and enterprise applications along with product service and a demo zone to highlight the qualities of BlackBerry smartphones.