Plans for fresh car launches on cards: Ford

Currently, Figo has been doing brisk business for Ford and EcoSport is expected to give returns on the same lines. The company is banking on 70 per cent growth from the Pan Asia-Pacific region alone. Singh said, “Though the leaders have changed, base plan has not changed. We announced that eight new products will be introduced around the middle of the decade. We are well on track (towards it).” He also added, “We have invited Tamil Nadu Chief Minister Jayalalitha for launching it (EcoSport) and she has graciously accepted it.”

Ford also plans to initiate prediction at its Sanand facility by 2012 while enhancing touch point margins manifold.