Persistent Systems ties up with 1M/1M

PUNE: One Million by One Million (1M/1M) initiative in collaboration with Persistent Systems with the aim to connect entrepreneurs to customers. The 1M/1M initiative has been established by Sramana Mitra and it wants to help a million entrepreneurs reach $1 million in revenue.

Persistent works with more than 250 customers. It will be reselling and will act as a channel for products from select 1M/1M entrepreneurs. Moreover, Persistent Systems has decided to offer outsourced product development services.

Sramana Mitra, founder of 1M/1M, said, “The 1M/1M philosophy is to focus our entrepreneurs on customer acquisition and early validation without burning through a huge amount of cash. Towards that end, we introduce entrepreneurs to partnership opportunities where they can go to market efficiently by leveraging other people's channels. Our partnership with Persistent is one such big opportunity.”