Olympus hopes to achieve 10% market share in India's digital camera segment

KOLKATA: Olympus, an imaging company, is eyeing to bag a market share of 10 per cent in the digital cameras segment in the present financial year 2011-12, said Managing Director of Olympus Imaging India Mr Toshio Murai.

Mr Murai has also stated that the market size of digital cameras in India has been three million units. In the digital SLR segment, the market size has been two-lakh units. This statement came while Mr Murai was in the city for unveiling a new range of digital cameras.

He has further elaborated that the company would be surging the distribution network of its products across India.

For the upcoming future, the firm’s strategy is to raise brand awareness via mediums like movie associations, expanding dealer network and also boosting its servicing. Mr Bishwarup Mallik, Deputy General Manager of Olympus feels that Olympus Corporation, which got only a liaison office in India in the past, has surged its presence in 2010 by establishing a wholly-owned arm in Mumbai known as ‘Olympus Imaging India Private Ltd’.

He has further elaborated that the opto-digital technology has been the company’s area of core competence. Moreover, Olympus along with Canon, Nikon and Sony it has been the only other company to have its own lens in its cameras.