Land Rover partners UK-based Bowler for joint branding

MUMBAI: Land Rover has inked partnership with UK-based racing vehicle manufacturer Bowler for supplying technologies and also for jointly branding the latter’s products.

Land Rover said in a statement, “Land Rover and Bowler have agreed to a brand partnership, formalising a relationship that has been in place for over a decade.”

Reports claim that the badge will be highlighted in joint events and also other promotional activities.

Land Rover Brand Experience Director (Global Marketing) Mark Cameron said, “We’re proud to have been part of Bowler’s success and, just as its latest models come to market, this new formal partnership will fully acknowledge the role of Land Rover technology in Bowler’s high performance all-terrain cars.”

Bowler Managing Director Drew Bowler has stated that Land Rover’s support and its technology have been helpful for the racing vehicle manufacturer attain robust reputation.

The first of Bowler’s products under the joint badging — Bowler EXR S — is slated for making its debut during this month and it will be priced more than £1,55,000.