Indian Digital agency to be acquired by Leo Burnett

NEW DELHI: Leo Burnett will soon acquire an Indian digital company and with it move forward in the Asia Pacific and Indian market. By the first half of 2011, the company plans to complete the acquisitions.

"Digital and shopper-marketing are the two pillars of our growth and the two core competencies into which we will continue investing because we believe that our clients and brands will be utilising both these mediums. Just to illustrate how we are going to do this, in 2010, we hired two regional leaders -- Neil Hudspeth, who is head of digital for Asia Pacific region, and Christopher Lyons, the regional head for shopper marketing,” said, Larek Ziebinski, President, Asia Pacific, Leo Burnett.

The focus of the company in India will remain Delhi and Mumbai as the company feels that these two regions are the pivotal point in its future growth.