Havas buys majority stake in Acmic Interactive

NEW DELHI: Havas, the global advertising and communications services group, has bought a majority stake in Bangalore-based search marketing company, Acmic Interactive Solutions Pvt. Ltd to extend its reach in the digital market. The company will now be called Euro RSCG 4D Matrix.

Havas decided to acquire stake as the agency wants to strengthen its digital capabilities in the market after winning key accounts such as International Business Machines Corp. (IBM).

Acmic Interactive has 60 employees and offers a range of digital services, including search engine marketing, social media marketing, display advertising, mobile marketing, analytics, Web design and digital brand management services, among others.