Gujarati MidDay to launch 'MidDay Local' for Mumbai readers

NEW DELHI: Gujarati MidDay (GMD), announces to launch 'MidDay Local', a additional section for the readers of Mumbai situated in Borivali, Kandivali and Malad areas from October 29, 2010 with a price of Rs 4. The additional section will be a part of Gujarati MidDay copies.

Mr Manajit Ghoshal, MD and CEO, MiD DAY Infomedia, said, “We intend to launch Gujarati MidDay Local in many more areas as we go forward and take advantage of our reader’s way of community living- which is in concentrated pockets unlike many other linguistic groups.”

“This initiative of Gujarati MidDay will further enhance the community connect which we have embarked upon. Also advertisers will have a huge opportunity to connect with relevant readers in a very efficient and cost effective manner week after week,” added Ghosal.