NEW DELHI: Google announced that it has unveiled a Small and Medium Enterprises (SME) partner programme and is also mulling to have 30 channel partners to sell digital advertising solutions to the small businesses across 100 cities.
Rajan Anandan, MD and VP-sales, Google India, said, “We are launching this programme where the intent is to have 30 large-scale channel partners and these partners by the end of 2013 should cover top 100 cities in India and should have 10,000 people on the street selling Google products.”
It is projected that the SME advertising market is worth $1.2 billion, out of which digital ads' contribution stands at $100 million.
Google India announced the shortlisting of six partners and aims to strengthen their sales force via training programmes. The search engine giant will offer specialised services to SMEs to strengthen their businesses via digital advertising.
Moreover, the channel partners will be giving training to enhance their expertise and proficiency in developing, unveiling and managing digital campaigns for the SMEs.