CHANDIGARH: Escorts Group has introduced new range of tractors under the brand name ‘Jai Kisan’ in Punjab and Haryana to enhance company’s market reach in rural areas of India by providing high-tech range of tractors to be used for agricultural and commercial purposes.
"The launch brings us closer to the philosophy of empowering Indian farmers by providing solutions that enhance productivity and improve quality of life in rural areas. Farm mechanisation is the need of the hour and a prominent vector that will enhance farm productivity and profitability. With the advent of newer applications across cropping cycle as well as use in commercial applications, there is a need for tractors to be customised and specialised to maximise profitability," said, Rohtash Mal, Executive Director and Chief Executive Officer, Escorts Group.
The company has launched five categories of these tractors in Punjab and Haryana. This specialised range of tractors can be used by farmers for various land development processes and other farm related activities.