NEW DELHI: Meridian has bagged the advertising mandate of the Dainik Bhaskar Group. Meridian agency will commence the process of handling the ad duties of Dainik Bhaskar and Divya Bhaskar from November 15 onwards. In the past, Euro RSCG had won the ad mandate of Dainik Bhaskar Group.
Mr Sanjeev Kotnala, vice president, marketing and communication, Dainik Bhaskar Group, said, “We do believe that Meridian has the capability and conceptual clarity on the brand and that they will deliver the results. There is also a definite advantage of their having a team that can really overlap between a thought encapsulated in Hindi for the reader and an English communication in B2B environment. I look forward to working with Meridian.”
Dainik Bhaskar Group wanted an advertising firm that was ready to some innovative work.