NEW DELHI: Beverage player Coca-Cola India has named actor Tamanna Bhatia as the brand ambassador for its brand Fanta in Tamil Nadu and Karnataka.
Accordingly, Tamanna would endorse all the brand's upcoming initiatives.
Anupama Ahluwalia, Coca-Cola India and South West Asia Vice-President (Marketing), said, “We hope to have a fruitful association with her (Bhatia) and are positive that she will help build and further strengthen the brand's connect with its consumers.”
In the same development, Coca-Cola and actor Tamanna have signed a agreement for a period of two years. However, the company have not disclosed the financial details of the contract.
Now, Tamanna would be the face of the new 'Fanta Behind The Label' promotion and the new television commercial will go on air tomorrow.
Coca-Cola sells various beverages brands including Diet Coke, Thums Up, Fanta, Limca, Sprite and Maaza in India.