Cleartrip.com hires Publicis Capital for advanced branding

MUMBAI: Cleartrip, an online portal has pitched in Publicis Capital to handle its creative duties. Before Publicis, it was JWT which managed as the creative agency for the company.

"The challenge was to change the conversations, while keeping in mind that the category is driven by price. This win is the culmination of the passion and the talent of the team at Publicis Capital," said, Madan Mohan, Executive Vice President, Publicis Capital, Mumbai.

While Niraj Seth, Chief Marketing Officer, Cleartrip, explained the reason behind choosing Publicis over others, “Publicis Capital's pitch clearly showcased the DNA it had to translate the vision of our brand."