NEW DELHI: Personal care products manufacturer CavinKare has roped in Bollywood actor Parineeti Chopra as brand ambassador for its deodorant brand 'Spinz'.
CavinKare Marketing Manager Keshav Kumar said, “We see synergies in appointing Parineeti as the brand ambassador for Spinz as she embodies and reflects the contemporary girl of today.”
The company selected Chopra for the brand as she is a emerging a youth icon.
Chopra said, “The brand’s values also gel well with my personality in terms of style, attitude and appeal. So, when this opportunity came to me I was quite excited about this association.”
In 2011-12, Chennai-based CavinKare Group posted turnover of Rs 1,100 crore. The company employs nearly 3,000 people and has a network of 5,351 stockists which cater to 25 lakh outlets nationally.