MUMBAI: Kraft Foods Group's company Cadbury India has issued an official release, saying that the company has successfully commenced new marketing campaign for its beverage brand 'Tang'. The company has also introduced new TV advertisement to promote this global ready-to-mix energy drink in India.
Having designed an enthusiastic TV commercial for Tang, Cadbury India has focused on children and mothers as the target audience for this powdered beverage brand. Cadbury India is planning to distribute this powdered energy drink brand through various retail outlets in India, in the packing of small sachets and big packs of 200 gm, 500 gm also in 750 gm packs.
The small sachets of Tang will be available to consumers at a market price of only Rs four for every sachet, while they have to sell out Rs 35, Rs 80 and Rs 115, respectively for 200 gm, 500 gm and 750 gm packets of Tang. Cadbury India is making and providing this drink in refreshing flavours of mango, lemon and orange.