MUMBAI: British Nutritions has recently made a formal announcement declaring the appointment of Ogilvy Bengaluru as the creative agency for as many as five brands that are in market under the British Nutritions label. British Nutritions is a wholly owned subdivision of British Biologicals Group.
The brands Ogilvy would be handling include the fitness product range which has X-tra Mass, X-tra Whey, X-tra Gainer, as well as X-tra Mass along with company’s weight loss meal supplement, Slimlife. In addition, Ogilvy would also be churning out creative duties for the company’s three new products in pipeline which target children as well as mothers customers in market.
"We were looking at partnering and growing with an agency on a long-term basis. Since our brands require more than advertising solutions, Ogilvy, with its digital, advertising, and activation experience, seemed to be just the right agency to partner with," said, Bharath Reddy, managing director, British Nutritions.