BANGALORE: Leading Personal computer (PC) seller Lenovo has roped in bollywood superstar Ranbir Kapoor as their brand ambassador.
While addressing the media and detailing the reasons for appointing Kapoor as their brand ambassador, Shailendra Katyal, director marketing, Lenovo India expressed his confidence in the young star. “We want to play aggressively in the consumer space and become the most preferred PC brand among the youth. Signing on Ranbir Kapoor is a strong step towards the evolution of the Lenovo brand.”The company plans to reveal TV commercials starring the actor by June 2012.
Lenovo India is hopeful of tapping on the star’s popularity among the youth of the country as the company firmly believes that their youth oriented product is going to be well received by the masses. The actor’s appointment as their brand ambassador is a reflection of the star’s increasing star appeal.