Birla Research and Lifesciences unveils 10th retail store 'Rebirth' in Mumbai

MUMBAI: Yash Birla Group's natural healthcare products firm Birla Research Lifesciences, has announced the launch of its 10th retail store of its retail venture 'Rebirth' here.

The new store is spread across an area of 340 sq ft, offering a complete wellness experience to the customers under the brand name Chant, including a holistic range of personal care products evolved from natural extracts and actives.

Besides health and beauty products, the store also offers health food and supplement products under Nutrinext brand, which includes functional juices, handmade real fruit jams, organic bars and nutraceuticals for an internal wellbeing. The new store houses 37 products of Nutrinext and 120 Chant products.

Mr Yash Birla, Chairman, The Yash Birla Group, said, “The growing awareness among Indian consumers regarding health has urged the company to foray in this sector. Today, everyone is conscious about what they eat and the way they look. Our motto is to introduce world-class products for the Indian consumers that enrich their quality of life.”  

Mr N Venkat, Managing Director and CEO, Birla Wellness and Healthcare Pvt. Ltd said, “Rebirth will provide luxurious shopping experience equivalent to the best international wellness chains. The store has highly skilled and trained customer service representatives. Our store will add value to people’s lives by providing products and services that proactively work to enrich people’s body, mind and spirit. Our products are carefully crafted from time-tested, proven recipes using ingredients that are the best nature has to offer.”