Bharti Airtel introduces mobile agriculture service 'Behtar Zindagi'' for farmers in Rajasthan

JAIPUR: Bharti Airtel in partnership with VAS provider Handygo Technologies unveiled 'Behtar Zindagi', which is a mobile-based service for the farming and also the allied communities across the state.

The customers are allowed to avail this service by dialling 556780. The subscription pack can be availed at the price of Rs 30 for 30 days. This service got potential to support range of dialects and is available in Hindi and also 17 other regional languages.

Behtar Zindagi provides services like weather updates, mandi rates, live stocks, agriculture, fisheries, health, education and finance. The 'Behtar Zindagi' service will be using Interactive Voice Response (IVR) medium for communicating with the subscribers.

Sudipto Chowdhury, CEO - Rajasthan, Bharti Airtel said, “With over 1.45 crore mobile customers - Bharti Airtel has the widest reach across Rajasthan, a large part of which comes from the rural parts of the state. Given this, we are well positioned to drive the role of the mobile platform as a key enabler and enricher of lives. Backed by the technology and content expertise of Handygo, we are confident that this unique service will deliver valuable insights for farming and allied communities across Rajasthan, thus furthering our ongoing efforts towards empowering the masses and enabling financial inclusion.”