ASCI rebukes Dish TV services for publishing false advertisement

NEW DELHI: The Advertising Standards Council of India (ASCI) has reprimanded Dish TV’s direct to home (DTH) services, following a complaint registered with its Consumer Complaints Council (CCC) against the DTH service provider for publishing a false advertisement in the newspapers.

The advertising council has asked Dish TV to immediately provide modification on the recent advertisement published by the company in the newspapers, in which it has claimed to own 50% share in the DTH market of India. The council has also said that the company has made this claim based on the data mentioned in Indian Readership Survey (IRS) report for second quarter of 2010, which is inaccurate and incomprehensive according to the council.

"The CCC concluded that as the Telecom Regulatory Authority of India (TRAI) data states, Dish TV has a max 31.6% of the market share, the claim, ‘Half the nation loves Dish TV’, is misleading. In light of the above, the campaign is false and factually incorrect," said, Advertising Standards Council of India.